The Revolution Will Not Be Televised
It will be live streamed.
With the rise of pro live streaming platforms like YouTube Live and Ustream Pro now established across a wide demographic, it's sometimes difficult to foresee a future in which traditional mediums like network television can prosper.
Periscope, Meerkat and now Beme have all emerged in 2015 to take the personal live streaming market by storm and have attempted to change the way in which we engage with video content. Despite widespread media coverage their success has been debatable, during some extraordinary situations and events Periscope has allowed people to share captivating experiences in real time, aid police services during crises and let their friends and family know that they're safe, however their inflexible nature has meant adoption has perhaps been slower than other formats.
Early adopters have prospered. The WSL, the governing body of professional surfing have used Periscope extensively in their online coverage, recently going as far as creating a morning show called "Coffee with Cote" which is broadcast daily on the platform and allows fans to interact in real time with TV host Chris Cote. US comedian Kevin Hart also adopted Periscope early and whilst on a 2015 world tour used the platform as a way to show behind-the-scenes action as well as drum up excitement/ticket sales for coming shows.
However many figures in the social media world see continuous live streams as boring and lacking in creativity. Notably celebrity YouTuber Casey Neistat recently launched the video sharing app Beme, with a unique approach on creation and distribution. Beme is an app which allows users to share short bursts of instant video, without a viewfinder, without filters, descriptions or pre-posting review to their followers around the world. Neistat was quoted at SouthSummit 2015 as saying “what live streaming doesn’t address is the struggle for interestingness, live by definition is f--king boring, what about these little moments in living, is there a way of packaging these moments to address that burden of interestingness”.
With more platforms incorporating live streaming expected to be launched in 2016 and a greater demand for as-it-happens content, we can expect the creativity with which they are utilised to challenge the norms of media distribution and continue to push the technology forward.Back to Blog