Twitter & Billboard introduce real time music charts
The recent announcement of the Twitter Amplify partnership between Twitter and music chart site Billboard and the launch of real-time Music Charts, compiled from music conversations happening on the social network, signals a new era in the way in which music success is measured.
Due to launch in the US very soon, the Billboard Twitter Real Time Charts monitor the daily Twitter chatter among music fans and shape the music charts based on what the consumer is actually saying. The charts will reflect top tracks being discussed at the present moment and over an extended period of time on Twitter, and importantly they will also work to expose the most talked about and shared songs by new artists and breakthrough acts.
The chart will live on Billboard.com and will also be shared through Billboard’s Twitter account, @billboard, multiple times a week.
This opens up huge potential for artists and labels to influence these charts in ways they’ve never been able to previously
"Billboard has always been the standard by which music popularity is measured, and Twitter and its millions of users worldwide have added an entirely new dimension and pace to the way the marketplace interacts with, and evaluates, music and music-makers," said Janice Min, Co-President/Chief Creative Officer of the Entertainment Group of Guggenheim Media.
"Twitter is where the music of the moment is discovered and discussed — every day, new songs and new artists are breaking on the platform,” said Bob Moczydlowsky, Twitter’s head of music. “We’re partnering with Billboard to create a ground-breaking chart to track the conversation around music as it happens. This means when artists share songs and engage with their audience on Twitter, the buzz they create will now be visible to fans, other musicians and industry decision makers in real-time."
This is an important move and shows how integral social now is to music marketing and promotion. Billboard is the biggest chart compilation service in the world and the Billboard and Twitter partnership brings to fruition the first-ever real-time charts on the Billboard platforms and is a continuation of Billboard’s integration of new media music consumption in its chart rankings. In 2010 they unveiled the Social 50 artist chart, and over the past few years have increased inclusion of song streaming data into the Top 100 - including Spotify and YouTube into the Hot 100.
Twitter is a global platform for public self-expression and conversation in real time and is available in more than 35 languages and has more than 240 million monthly active users. This new partnership follows twitter’s withdrawal of their Twitter #music app in March and the announcement that they would be closing the Twitter #music discovery service. The #music app gave users artist and song suggestions based on who you followed on the micro-blogging site. Followers could also stream tracks in-app through other services such as Spotify and iTunes.
It's thought Twitter is trying to integrate music into its core service rather than through a separate app. @TwitterMusic compiles custom timeslines and compiles playlists for Rdio, another online music service.Twitter has also signed a deal with Apple to produce a trending playlist station for iTunes radio.
Bob Moczydlowsky now in charge of the firm's music team says:
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"We continue to experiment with new ways to bring you great content based on the music activity we see every day on Twitter."